Today we’re talking to Renee Reynolds of Release Property Management and hearing how Renne started an agency with ZERO properties and has built it to over 1500 properties along with the transition from doing all the work yourself to managing a team of people.
Renee also shares her transition as a professional ballroom dancer to real estate, the importance of systems and procedures in a Real Estate business, the challenge of hiring good staff so your business can sustain the RELATIONSHIP with the client and how and Renee’s business has handled the demands of transitioning from a 9-5 business to a 24/7 business
The number one stand out from this interview is that Renee has started a business from Zero properties, done the hard yards and has learned the importance of putting your people first combined with a STRONG systems and procedures to grow your business.
Renee is an authority as you can hear her first hand experiences come through in our interview.
1:44 – Renee’s 20 years journey in the industry running a business that SPECIALIZES in Property Management
3:10 – How Renee transitioned from professional ballroom dancing to Real Estate
4:12 – How software has driven automation within real estate, including cloud based software and offices moving towards 100% paperless
5:50 – The challenge of hiring good staff so your business can sustain the RELATIONSHIP with the client
7:21 – Renee’s number one tip for managing staff
7:38 – The growth cycle of a business from ZERO to 1500 properties
8:30 – The importance of systems and procedures in a Real Estate business
9:16 – Why Business Ratings/ Reviews are a big disruptor in the industry and how they can come from doing a good job
12:10 – How Renee’s business has handled the demands of transitioning from a 9-5 business to a 24/7 business
13:46 – How Renee differentiates their business through AWESOME service and understands the entire business is about relationships
14:55 – Why it’s critical to use more than email to develop and maintain relationships and how it’s now moved to multiple methods of communication
15:57 – The importance of over servicing clients when you first start off in the industry and the short term pain vs long term gain
17:52 – Renee’s hot seat questions
20:28 – Renee talks about her business and the future of Release Property Management