In this interview we talk to ‘Power Couple’ Hallie and Brennan Hill, who run 3 separate Ray White agencies in Brisbane.
They are clients of Affordable Staff and over our time working with them we’ve watched their rapid growth and at the same time their constant adoption of technology into their business experiencing 17 million in sales in the last month and 45-50 new property managements on average every month.
In our interview Hallie and Brennan share How buying habits are changing at a faster rate and how the key to success is around ‘richer relationships’ where they know WHO the real YOU they are buying from, Why you should be able to adapt to every individual clients needs and offer EVERY client irrespective of the size of your business a unique experience, Why you should always give out your ‘GOLD’ and how it positions you as a leader in the marketplace and Why you should always give out your ‘GOLD’ and how it positions you as a leader in the marketplace.
1:45 – How did Hallie and Brennan get into the industry and how Brennan moved to real estate after a short stint as a Photocopier Mogul
3:08 – Brennan and Hallie address how they manage to work together and maintain a healthy marriage through respect of each other goals
6:11 – How Influencers like Barb & John White and Rose Kelly have had a huge impact on Brennan and Hallie’s journey
7:25 – How buying habits are changing at a faster rate and how the key to success is around ‘richer relationships’ where they know WHO the real YOU they are buying from
8:53 – How refusing to hand out rental lists increases the lifetime value of a client
10:03 – How Brennan offers a personalised experience for their client list of over 15,000 people and how anyone in the business can step in and continue the relationship seamlessly
11:40 – Why Hallie focuses on maintaining meaningful communication with clients and the positive impact it’s had on rental fees
12:31 – Hallie and Brennan discuss why all agencies should be moving toward ‘Instantaneous Response, 24 hours a day’ to survive in the industry
14:56 – Why you should be able to adapt to every individual clients needs and offer EVERY client irrespective of the size of your business a unique experience
15:17 – Hallie discusses why it’s not true that ‘technology will take over the industry’ is why it’s there to aid and assist
16:06 – Damien talks about the broad platforms people use to communicate with and why you need to be available on all platforms.
16:58 – Brennan discusses social media as a referral channel and how 71% of people that interact with you will refer to someone they know
18:03 – Why Hallie and Brennan add clients to their personal social accounts and how they balance being genuine & professional to help clients to get to know like & trust them
19:17 – How Brennan gets a new lead every 2-3 days through connecting personally with them on social platforms
21:07 – How Hallie and Brennan help their staff to manage social accounts and to post content with consistency, reaching a broader audience with a congruent message
23:22 – Why setting up your business to have fun and to support your team translates to a successful business
25:02 – The logistics around 17million in property sales per month an 45-50 new property managements per month as a result of making your people feel special
26:27 – Why it’s important to look after yourself and how that translates to being able to better take care of your people
27:37 – How Hallie defines her role as ‘Making the property managers life easier’ and how that translates to improved retention in a competitive employment market
28:39 – How offering genuine help to other agents and principals outside of your business is the foundation on Hallie and Brennan’s success
31:21 – Why you should always give out your ‘GOLD’ and how it positions you as a leader in the marketplace
32:47 – Why Hallie finds it important to surround yourself with similar people that have the same vision and healthy mindset