Season 2 Episode 2

The Hot Seat with Sadhana Smiles

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Eva and Damien interview Sadhana Smiles who is CEO Property Management Harcourts International. Sadhana discusses The concern of property managers losing their job as the industry changes, Why service is not just about the number of ‘things’ you do for a client and is more about the ‘stickiness’ of the services you provide, How technologies like ‘Google’ will impact a real estate agency in the future, Why your Property Management business is an asset and how you should treat that asset and really so much more. Sadhana is considered a strong industry influencer and innovator that has real world suggestions and advice on the industry. A great interview!

Show Notes

1:43 – Sadhana’s start in the industry

3:13 – Do principals pay as much attention to the property management side of the business as they should?

4:13 – The move of assessing the value of a real estate business on Revenue Line Vs Profitability and how it will impact the sales of your business

5:03 – How Property Management has been more heavily impacted than sales and how you can use that as an opportunity

5:38 – How outsourcing is a massive change that has hit the Real Estate industry

6:29 – The concern of property managers losing their job as the industry changes

7:44 – Why service is not just about the number of ‘things’ you do for a client and is more about the ‘stickiness’ of the services you provide

8:44 – Looking at the adjacencies within your business to increase profitability

10:50 – How to attract good talent in the industry

12:30 – How to identify areas of improvement within an existing agency

14:29 – How search engines like ‘Google’ will impact a real estate agency in the future

15:01 – When technology is incorrectly used as a ‘Tool’ instead of an ‘Enabler’

16:32 – Sadhana’s desire to make ‘Real Change’ in the industry. Driven at the front end

18:11 – Why your Property Management business is an asset and how you should treat that asset

18:53 – Sadhana’s shameless plug

20:48 – Sadhana’s Hot Seat questions

Contact Sadhana Smiles