Today we talk to Greg Waston. Greg is based in Palmerston North New Zealand, holds a strong presence within the industry and 22 years ago entered into the industry with his father and brother.
In our interview Greg talks how not delegating ended up in overpaying the tax man 75k over 2 years and how that mistake meant they couldn’t pay themselves, why it’s critical to have a genuine passion that moves you to be more than a ‘salesperson’, why 65% of all properties in New Zealand are self managed and how NZ PM’s are using that as an opportunity to grow their rent roles.
One of the main highlights in Greg’s interview is how Greg is so raw with his answers. He shares his successes and at the same time shares failures that have helped him along on his journey. And I think this is what makes this such an authentic interview, especially as you can see how Greg’s business is continuing to grow and flourish yet you know he has had challenges along the to get there.
2:06 – Greg’s family business with his brother and father 22 years ago, starting with front of house all the way through to Sales
2:59 – Greg’s entry and growth into property management after a trusted employee stole a considerable amount of money from Gregs family
4:59 – Greg’s education in Psychology and information systems and his plans to develop computer software and how he realised he had to change to focus more on people
6:27 – How Greg not delegating meant he paid overpaid the tax man 75k over 2 years and how that mistake had a huge impact on their cashflow to the stage they weren’t paying themselves
7:57 – The importance of getting your staff and the business owner to do the tasks that work on your strengths
8:56 – How having a genuine passion for what you’re doing moves beyond selling
9:37 – The challenge of personalised communication and how automation is overused to remove that relationship
12:07 – Overusing technology to cut out the personalised human contact and one technology technique to connect on a personal level in less than a minute
15:07 – How the tone of an email can be misunderstood and why Voice communication is so critical
16:57 – Why 65% of al properties in New Zealand are self managed and how NZ PM’s are using that as an opportunity to grow their rent roles
18:47 – Legislative changes and how you can use them to place yourself as an industry expert through PR and getting into the news
19:49 – The importance of focussing on lead generation, meeting people and being face to face
21:12 – The importance of recognising and seizing opportunity even when it’s not exactly what you’re looking for