Season 2 Episode 17
The Hot Seat with Lauren Robinson
Today’s guest Lauren Robinson is an industry pocket rocket growing a rent roll from 0 to 550 in 4 years organically, has a special focus on continuous improvement and has managed to set up a very successful business that practically runs without her.
All of the team at The Hot Seat have known Lauren from many years ago when she used to work for a business you may have heard of called Pro-Rentals. On top of many other points within the interview, we discuss Lauren’s transition from Employee to a business owner.
Highlights within the episode include, why after 17 years, Lauren still enjoys the industry and how Lauren uses personal development to maintain focus and drive, what is High Tech, High Touch and how Lauren empowers her entire team to influence and make decisions to keep driving the business forward, lessons learnt in growing from one team member to multiples, establishing a brand from ZERO to 550 properties organically and the sacrifices in the first year, AND The importance of constant improvement in any business and how Lauren uses that to stay relevant in the industry.
Overall the feel of this episode is a little more serious and we actually discuss some of the harder topics we haven’t before, especially around the profitability of a business and assessing if owning a Real Estate business is actually viable today, based on how you’re reacting to constant threats coming over the horizon.
2:41 – Laurens start in the PM industry at the age of 19 and her journey from Leasing to Junior PM and finally Senior PM for Pro Rentals
4:48 – Why Lauren decided to start and run an agency that exclusively handles Property Management
5:42 – Why after 17 years, Lauren still enjoys the industry and how Lauren uses personal development to maintain focus and drive
7:24 – The drive of new competitors, technology and Automation and what it means to a business
8:23 – What is High Tech, High Touch and how Lauren uses her entire team to influence and make decisions to keep driving the business forward
10:11 – Lessons learnt in growing from one team member to multiples, establishing a brand from ZERO to 550 properties organically and the sacrifices in the first year
11:36 – Lauren’s first employee and why she decided to employ her first person from outside the industry
12:23 – The journey from working crazy hours to only needing to work 2 days a week
13:23 – The importance of outsourcing and automation in the industry and how it fits into the overall puzzle in Real Estate
15:03 – The questions that need to be asked on whether your business is still actually VIABLE and what threats are coming over the horizon that will impact the industry
15:50 – What impact does Lauren think AI will have in the industry and the shift to higher-level conversations with Landlords
17:22 – The importance of constant improvement in any business and how Lauren uses that to stay relevant in the industry
20:11 – Lauren’s Hot Seat Questions
24:01 – Lauren talks about her 10-week mastermind course – LaurenRobinson.com.au