In today’s interview, we’re fortunate enough to be interviewing Brad Filliponi who is co-founders behind a company called BoxBrownie.com who handle Professional high-quality photo editing, virtual staging, floor plan redraws, renders & virtual renovation with clients in over 75 countries.
In our interview, we caught up with Brad in a room that backed onto the beach that had about a dozen kids playing in the sand in the background which made for an awesome interview.
Some of the highlights, the challenges of marketing for Real Estate agents and how Australians set the standard for the rest of the world when it comes to marketing, the initial growth of BoxBrownie.com through an editorial in Inman and how that has flowed onto Brad and others within BoxBrownie.com attending 15 conferences a month across Australia, USA, Chile, Brazil, UK, France and other countries, new Softwares and innovations, how they’re going to disrupt the industry and whether it will still mean you need face to face relationships, AND what is HDR in photography, how you can use it to create a million-dollar image and how smartphones will be the new standard in real estate photography.
2:50 – Brad’s entry into the real estate industry as a salesperson and his early skills how to market and sell a property
4:17 – How BoxBrownie.com started by Brad not having enough TIME to edit his own photos and after failed attempts at outsourcing to others
5:55 – How Brad and others came to attend 15 conferences a month across Australia, USA, Chile, Brazil, UK, France and other countries as a result of an editorial in Inman.
8:15 – The challenge of marketing for Real Estate agents and how Australians set the standard for the rest of the world when it comes to marketing
9:55 – Advice for Australian agents around the future of the industry and how you can continue to adapt to change
11:20 – New Softwares and innovations, how they’re going to disrupt the industry and the importance of face to face relationships
13:00 – How Brad’s conversation at NAGLREP identified why it’s so important to understand what a photographer can and cannot do